Selected work

Things I’ve Built

Selected projects, systems, workflows, launches, and practical experiments.

A more flexible foundation

Content and delivery, with room to evolve.

Category: Website platform
Status: completed
Disclosure: Generalized employer project

Headless website platform migration

Led the move from WordPress to a headless Contentful and Vercel setup, coordinating the technical implementation and the people affected by it.

Purpose: The marketing website needed a more flexible foundation that could support ongoing content and development work without keeping everything tied to a traditional WordPress setup.

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A faster workflow. A human decision.

Human judgement stays inside the loop.

Category: AI and automation
Status: maintained
Disclosure: Generalized employer project

AI-assisted marketing operations

Built practical workflows that use AI tools for content, website analysis, analytics and repetitive operational tasks.

Purpose: Marketing and website teams often spend large amounts of time exporting data, interpreting it, preparing content and repeating the same operational steps.

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From early interest to real orders

A purchase journey built around the launch.

Category: E-commerce and growth
Status: completed
Disclosure: Generalized employer project

Webshop and product pre-order launch

Owned the e-commerce side of a product launch and helped create a pre-order campaign that generated orders before the product was released.

Purpose: A new hardware product needed an online purchase journey and a way to turn early interest into real demand before release.

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Connecting the whole lead journey

Visibility from the first interaction onward.

Category: Analytics and operations
Status: maintained
Disclosure: Generalized employer project

Website lead and tracking infrastructure

Improved the path from website forms and user interactions into Salesforce, while making tracking issues easier to identify and resolve.

Purpose: Website leads and behavioural data are only useful when forms, tracking and downstream systems work together reliably.

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