AAArda Acikalin

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Résumé

I own and improve marketing websites as products - connecting roadmaps, content, analytics, lead journeys and technical delivery to commercial outcomes.

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Last updated 7 September 2026.

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Professional summary

I am a web product and growth operations professional with 10+ years of experience across customer acquisition, website ownership, analytics and marketing systems. At Instagrid, I have progressed from paid growth into ownership of website roadmaps, platform projects, tracking, content operations, automation and technical partners. I translate commercial and marketing needs into clear requirements, coordinate delivery across disciplines and use AI tools to build faster, more repeatable workflows.

Experience

  1. — Present

    Current role

    Growth Operations Manager

    Instagrid

    Helsinki, Finland · Hybrid

    Owns and improves the systems behind the marketing website and wider growth operations, combining website product thinking, analytics, marketing technology and practical AI-assisted workflows.

    Selected outcomes

    • Led the migration from WordPress to a headless website setup using Contentful and Vercel.
    • Improved the connection between website forms, tracking and Salesforce.
    • Built AI-assisted workflows that reduced some multi-day analysis and content tasks to a few hours.
    • Expanded the role from channel-focused growth into broader website and operational ownership.

    Related work

  2. —

    Digital Growth Manager

    Instagrid

    Helsinki, Finland

    Joined Instagrid to grow digital acquisition and progressively took ownership of the marketing website, webshop, analytics and technical website projects.

    Selected outcomes

    • Launched the webshop and a pre-order campaign that generated orders before the product was released.
    • Established stronger website ownership within marketing and laid the foundation for the later Growth Operations role.
    • Built practical experience translating marketing requirements into technical website delivery.

    Related work

  3. —

    Country Manager, Turkey

    Bonusway

    Helsinki, Finland

    Led a four-person team and owned the growth of Bonusway's Turkish market, covering acquisition, partnerships, marketing strategy and commercial performance.

    Selected outcomes

    • More than doubled registered users and revenue in the Turkish market.
    • Reduced active-user acquisition cost to below EUR 0.15 with a payback period of under one month.
    • Expanded responsibility from one market into cross-market business-development initiatives.

  4. —

    Marketing Assistant

    Bonusway

    Helsinki, Finland

    Worked on customer acquisition and partner marketing for the Turkish market, combining paid campaigns, content and performance analysis.

    Selected outcomes

    • Progressed into the Country Manager role after taking on increasing ownership of the Turkish market.