Project detail
Website lead and tracking infrastructure
Improved the path from website forms and user interactions into Salesforce, while making tracking issues easier to identify and resolve.
- Category
- Analytics and operations
- Status
- maintained
- Disclosure
- Generalized employer project
The result
Improved the reliability and visibility of website lead flows.
Visibility from the first interaction onward.
Problem
Website leads and behavioural data are only useful when forms, tracking and downstream systems work together reliably.
Context
The work combined website operations, analytics troubleshooting and coordination with sales and technical stakeholders. Specific system details are kept general.
What I owned
- Owned website lead-form and tracking requirements from the marketing side.
- Coordinated implementation and troubleshooting with developers and internal stakeholders.
- Connected website activity with Salesforce processes and reporting needs.
- Investigated tracking gaps and helped define practical fixes.
Approach
- Mapped the path from website interaction to lead capture and downstream handling.
- Worked across forms, analytics and Salesforce rather than treating them as separate systems.
- Created a clearer process for identifying whether issues came from the website, tracking or integration layer.
Tools or systems
Salesforce · Web analytics · Tag management · Website forms · Technical troubleshooting
Outcome
- Improved the reliability and visibility of website lead flows.
- Made tracking and form issues easier to diagnose across teams.
- Created a stronger operational connection between the website, marketing and sales systems.
What I learned
- Tracking problems are usually system problems rather than isolated tag problems.
- Clear ownership and shared definitions are essential when website and CRM data cross team boundaries.