Professional path, personal perspective
About
I am a web product and growth operations professional with 10+ years of experience across customer acquisition, website ownership, analytics and marketing systems. At Instagrid, I have progressed from paid growth into ownership of website roadmaps, platform projects, tracking, content operations, automation and technical partners. I translate commercial and marketing needs into clear requirements, coordinate delivery across disciplines and use AI tools to build faster, more repeatable workflows.
Why web product
I own and improve marketing websites as products - connecting roadmaps, content, analytics, lead journeys and technical delivery to commercial outcomes.
My path into web product work has been gradual and practical. I started in customer acquisition, then took on the website, webshop, analytics and increasingly technical projects. Today I work between commercial teams, content, developers and partners - turning needs into priorities and helping improvements reach users.
That growth background still matters. It keeps my attention on customer journeys and outcomes, while product ownership gives me a better way to think about the website as a system that needs a roadmap, clear decisions and continuous care.
Professional focus
Focus areas
- 01
Web product ownership
I lead website roadmaps, platform projects and continuous improvements across content, development, analytics and commercial stakeholders.
- 02
Growth systems and journeys
My growth background helps me connect acquisition, discoverability, conversion journeys and lead handling to measurable business outcomes.
- 03
AI-enabled operations
I use AI and coding agents to improve analysis, content and operational workflows while keeping context, judgement and review with people.
Background and interests
More than a job title
A few useful facts
- Based in
- Greater Helsinki Area, Finland
- Languages
- English, Turkish, Finnish and French
- Education
- MSc in Entrepreneurship and BScBA in International Business, Aalto University School of Business
What I’m curious about
I learn through real problems and small experiments. Right now that includes AI search, local LLMs, cybersecurity, practical software projects and gaming.
AI-assisted workflows · AI search and discoverability · Web product management · Cybersecurity · Local LLMs · Practical software experiments · Gaming